It is fair to say that direct marketing is still one of the most influential forms of advertising and businesses, both large and small, are utilising the services of a marketing agency to take control of their direct marketing endeavours to ensure that they are on brand and creative. There are various advantages to a direct marketing campaign that aren’t evident with other forms of advertising and discussing your requirements with a marketing agency is invariably the best method of establishing the best method of advertising for your particular requirements.Using a marketing agency is certainly the most sensible approach to ensure the success of a direct marketing campaign as they will be well versed in the requirements of this type of approach and will boast the sort of skilled and creative professionals who will be capable of producing eye-catching and memorable adverts that engage your customers and prompt them to utilise your services.How to Ensure a Successful Direct Marketing CampaignAny business embarking on this type of marketing campaign should ask themselves, and their agency, a number of questions to make sure that they fully capitalise on the potential advantages of this type of campaign. Just some of the elements which are important to bear in mind include:• Sales or Awareness – In the process of developing a marketing campaign of this nature, one of the first things that you will need to think about is whether you are utilising direct marketing as a method to boost sales of a product or to merely raise awareness of it. A marketing agency will be able to work alongside you to help you decide which approach is right for you.• Call to Action – With this type of advertising material, you will need to guarantee that you have a strong and compelling call to action and a marketing agency will be able to assist you in making sure that this is as strong and effective as it can be. All sorts of things can be used to make a piece of direct mail more appealing to the reader – such as introductory offers, free phone numbers and so forth.• Design – It is imperative to get the design of direct marketing spot-on and this is why most savvy businesses will seek out the services of a skilled marketing agency because they will offer a team of designers and creative professionals who will be able to create a design in line with your brand guidelines.Regardless of what type of advertising campaign you are thinking of running, it is always sensible to seek out professional assistance and a marketing agency should invariably be your first port of call when it comes to direct marketing campaigns and print media.